Our Mission

AWARE is a member driven charity that works to protect the natural environment in Whistler and the Sea to Sky through advocacy and speaking up about key environmental issues, while empowering others to do the same through science-based research and education. We work towards a vision of a knowledgeable community that is engaged and empowered to preserve and enhance the environment on which it depends.


AWARE’s Priorities

We work to safeguard diverse local habitats and their species, to educate the public about Whistler’s wilderness backyard and to maintain connectivity of ecosystems, which support wildlife and human health.
We utilize education, appreciation and experience to encourage a love of nature. Promoting awareness, inspiring responsible stewardship and fostering respect of the natural environment, which is the foundation of our local mountain culture and quality of life.
We empower our community to participate in, and act upon, goals for mindful consumption within the urgent context of unsustainable resource use and climate change. Engaging community members to make smart energy choices, use efficient transportation, consider the impacts of products, food and water, as we seek a more sustainable future.
We will continue to increase the capacity and financial security of our organisation, thus ensuring we can deliver projects that facilitate environmental improvement and give voice to local environmental issues.



AWARE’s Values

Collaboration and Partnership

We collaborate with other groups because environmental protection is more effective when supported by consensus and when aligned with broader strategies. We approach all our partnerships with integrity, honesty and accountability and seek to partner with local organizations where there are shared values and/or opportunities for efficiency.

Communication and Education

We develop communications and outreach opportunities as public understanding, engagement and activation, lead to responsible stewardship of our shared natural assets. We create and deliver educational programs because change starts with knowledge.

Research and Participation

We take part in and coordinate research projects, in order to ensure what we do is based in fact and science. We participate in government and community processes because our natural resources and environment deserve a voice.

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Photo Credit: Coast Mountain Photography